English for Export Professionals

As well as formal classroom teaching, study activities include role-play, case studies and simulations, video recording and language laboratory self-access study. The focus of the course is on practical and effective communication in:

• Meetings and discussions
• Negotiations
• Making presentations
• Dealing with numerical data
• Telephoning
• Socialising and entertaining
• E-mail,fax, letter and report writing
• Cross-cultural awareness

The course covers the following functional areas:

• Introductions and greetings
• Giving personal information
• Giving instructions, directions and commands
• Offering and requesting
• Expressing opinions: agreeing and disagreeing
• Giving advice, suggestions and recommendations
• Dealing with complaints: explaining & apologising
• Expressing need and obligation
• Discussing schedules, timetables and deadlines
• Making and changing appointments
• Socialising & entertaining, ordering meals and drinks
• Describing past actions and relating past to present
• Comparing: similarity/difference/advantage/disadvantage
• Discussing future plans: forecasting and hypothesising
• Presenting and manipulating numbers and graphs

Subject to needs analysis of the participant’s requirements, the course may include vocabulary extension in these areas, subject to specialisation and need:

• Company structure
• International logistics & distribution
• Incoterms
• Exchange-rate management for exporters
• Export guarantees
• Export banking and documentary credits
• Describing markets and trends
• Export market research
• Using and managing importers and agents
• Insurance considerations for the export field
• Micro and macro economics
• Fiscal & Monetary Policy
• Company finance: Profit & Loss, Balance Sheet, Cash Flow
• Risk assessment